If one Pop Mart release defines the 2026 blind-box conversation, it is Labubu's Big Into Energy series. It is the line collectors point to when they talk about figures selling out in under a minute and secret pulls posting four-figure resale comps. But the gap between "everyone is talking about it" and "you should buy it" is wide — so here is a clear-eyed, research-based look at what the series actually is and who it makes sense for.
Disclosure: Some links are affiliate links; we may earn a commission at no extra cost to you.
This is an editorial review built from public listings, official series details, and what collectors are reporting on resale platforms. We have not unboxed a case ourselves, and we do not assign invented scores — the point is to give you the facts and the trade-offs so you can decide.
What Big Into Energy actually is
Big Into Energy is a Labubu (The Monsters) blind box line in the vinyl-face plush pendant format — a soft pendant body with a vinyl face and a clip, designed as much for a bag charm as for a shelf. The standard set runs six colorful variants plus a rare secret. Each pendant stands around five inches, which is why it fits most starter display cases without special clearance.
The format is the appeal. The plush-pendant style is what turned Labubu from a shelf collectible into a fashion accessory, and Big Into Energy leans fully into that — bright, clip-anywhere, and built to be seen in public rather than sealed in a cabinet.
It helps to understand why this particular series broke out rather than the dozens of other Labubu drops. Three things stacked up at once: the plush-pendant format hit at the exact moment Labubu became a celebrity-carried bag charm; the colorway lineup is unusually vivid even by Pop Mart standards, which photographs well and spreads on social; and the secret became a status object in its own right. Hype is rarely one thing — Big Into Energy is what happens when format, timing, and a marquee chase all land together. That also means a chunk of the price you pay is paying for the moment, not the materials.
The lineup and the secret
The draw of any Pop Mart series is the chase, and Big Into Energy follows the standard structure: six "common" designs you can reasonably complete, and one secret that drives the obsession. The secret here is the piece doing the heavy lifting in headlines — collectors report the gray secret reaching roughly $800 to $1,200 on the secondary market, with the broader series ID set described as setting the 2026 resale ceiling.
A reality check on odds: a secret at typical Pop Mart rarity is not something you should plan to pull from a box or two. If you want a specific figure, buying it outright on the secondary market is almost always cheaper than chasing it through sealed boxes — a point we make in detail in our resale-value guide. The romance of the pull is real; the expected cost of it is brutal.
Price reality
This is where prospective buyers most need to slow down. Pricing on Big Into Energy is all over the map depending on format and seller:
| Format | What you get | Approx. price |
|---|---|---|
| Single blind box | One random pendant | ~$45 (varies widely) |
| Sealed case (retail) | Six boxes, full common set | ~$168 retail |
| Secret (secondary) | The gray secret pull | ~$800–$1,200 |
| Common (secondary) | A specific common design | ~$50–$130 |
Two things stand out. First, the single-box price has drifted far above the original retail-per-box, which is what happens to a sold-out flagship — you are paying a scarcity premium, not a sticker price. Second, even commons trade at $50–$130 on resale, so "just buying the one I want" is not necessarily cheap either. Because the single-box price is so volatile, treat any number you see as a snapshot, not a quote.
Who it's for — and who should skip it
Buy it if you want the defining Labubu line of 2026, you like the plush-pendant-as-accessory format, and you are buying because you want to own and wear it — not because you are speculating on a secret. At retail-case pricing for the common set, it is a fair buy for a fan.
Think twice if your plan is to pull the secret and flip it. The odds make that a losing expectation for most buyers, and you would likely spend more on sealed boxes than the secret costs outright on resale. Speculation is the worst reason to buy this series.
Skip it if you are price-sensitive and just want a cute desk figure. A Smiski or Sonny Angel at $12–$15 scratches the blind-box itch for a fraction of the cost, and you are not paying a hype premium.
Where to buy, channel by channel
Because this is a sold-out flagship, your buying channel shapes both price and risk:
- Official Pop Mart restocks. Cheapest when available, but restocks sell out in seconds and you are competing with bots. Realistic only if you are watching drops actively.
- Amazon single boxes. Convenient and returnable, but you pay a heavy scarcity premium over original retail, and you must still vet the seller for authenticity. Best for buyers who value convenience over price.
- Resale marketplaces (eBay, StockX, Mercari). Where you actually find specific figures and the secret. StockX-style authentication adds a safety layer; open marketplaces shift more of the verification burden onto you.
- Local/social sellers. Highest counterfeit risk by far. Only worth it if you can inspect in person or the seller has a deep, verifiable track record.
A practical rule: if you want a specific common, a resale marketplace usually beats gambling on single boxes. If you want the experience of opening a box, a returnable Amazon single is the lower-stress path even at a premium.
How to buy it safely
The plush-pendant Labubu lines are among the most counterfeited toys on the market, so where you buy matters as much as what you pay. Stick to reputable sellers, be deeply skeptical of "deals" well under market, and know the authentication tells before you commit — our Labubu fake-spotting checklist covers the face, stitching, and packaging signals that separate a real pendant from a convincing knockoff. A secondary-market common at a fair price from a trusted seller is a far safer path than a sealed "case" from an unknown account at a too-good price.
Frequently asked questions
Is the Big Into Energy secret worth chasing through blind boxes? For most buyers, no. At typical Pop Mart secret odds, the expected number of boxes to pull it makes buying the secret outright on resale cheaper than chasing it. Chase for the fun of the pull if you want, but do not treat it as a financial plan.
Why is a single box so much more expensive than the original retail price? Because the series sold out. Once a flagship line is gone from official stock, single boxes trade at a scarcity premium set by demand, not by Pop Mart's original per-box price. That premium is exactly why posted prices swing so much.
Is Big Into Energy a good first Labubu? It is a good first Labubu if you specifically want this line and are comfortable with hype-driven pricing. If you just want a Labubu to start, a current in-stock series at retail is a calmer, cheaper entry than a sold-out flagship.
The Pull Report
New waves, changed ratios, and circulating fakes — one email a month, nothing else.